Pussy Riot's Nadya Tolokonnikova says:
""PUNISH" is the first audio-visual artwork from Pussy Riot's upcoming cycle that introduces a super(s)hero character who owns magic superwoman-like qualities & uses these powers to fight sexism. She's a strong dominatrix figure, and serves justice by punishing Weinsteins of the world. Talks about the vengeful shero are spreading, and now men are scared to misbehave, because they're well aware that revenge is coming."

Tove Lo says:
"Getting to enter Nadya's world and be a part of this project is my pussy power passion project! She's an iconic artist with an incredible life story who goes into everything with a bigger purpose. I hope we all get to live in the Pussyverse!"